How do you address visitors at a trade show? 10 opening sentences that do work

Many booth staff recognize it: visitors walk by, take a look … and walk on.Not because they are not interested, but because they are not being addressed in the right […]
Top 5 Stand Building Trends of 2026

What are the key stand construction trends in 2026? Key booth trends in 2026 include interactive technology in trade show booths, sustainable modular booth construction, biophillic design with natural elements, […]
E-world energy & water in Essen: three unique exhibition stands

The E-world energy & water in Essen is the leading trade fair for the international energy sector. Every year, energy companies, traders, service providers and innovators come together here to […]
ISE 2026 Barcelona: innovation and impact on the show floor

The Integrated Systems Europe (ISE) in Barcelona is the international trade fair for audiovisual technology, integration and digital signage. Every year, the fair attracts thousands of professionals from all over […]
Trade show booth ideas: 7 creative ways to stand out at the trade show

Are you looking for trade show booth ideas that really stand out? At a trade show, you only have a few seconds to catch the attention of visitors. A well […]
11 unique exhibition stands at VSK 2026: together accounting for more than 1,000 m²

For years, the VSK has been the meeting place for professionals in the installation industry. Also this year, stand construction plays a major role in how brands present themselves at […]
HR Manager

From ad hoc to people-oriented HR policies At Cialona everything revolves around attention: for our clients, their brands and for our people. As HR Manager you are responsible for developing […]
Logistics WMS Administrator

At Cialona, we build more than trade show booths. We create experience, impact and attention from design to realization, at home and abroad. We can only achieve this with a […]
Trade shows 2027: the trade shows and trade show trends of 2027

The exhibition calendar for 2027 is beginning to take shape. For many companies, this is the time to look ahead and make strategic choices. Trade shows 2027 offer plenty of […]
What does a trade show booth cost? And where is the difference in price?

One of the first questions many companies ask when planning a trade show appearance: what does a trade show booth actually cost? A logical question, but not one with a […]
International trade shows: here’s what’s involved in booth building across borders

Exhibiting abroad is a great opportunity to make your brand visible internationally. Whether it’s a leading trade show in Spain, Belgium, Mexico or America, an international trade show offers access […]
Why hospitality in a trade show booth makes all the difference

Hospitality in a trade show booth has long since ceased to be a luxury. In a busy exhibition environment, where visitors are constantly exposed to stimuli, hospitality makes the difference […]