We have once again realized the Zwijsen stand at the NOT fair in the Jaarbeurs in Utrecht. The NOT is an annual education fair, which many education professionals visit. Various pillars of Zwijsen will be discussed at the stand, each with its own corner and facilities for explanation.
Nice interactive features have been placed in the stand, such as the open photobooth, a number of touchscreens, a quiz and a presentation room. These items make the stand more interesting for the visitor. You can click on things you want to know more about and, for example, participate in the quiz to test your knowledge. Participating ensures that people have a more positive experience and will therefore also remember the position and thus remember Zwijsen.
Interaction at an exhibition stand is very important, to ensure that your visitors remember you. A good experience goes a long way. The photobooth provides fun moments on the day itself, but has much more impact afterwards. The photos are viewed, used and hopefully even shared on social media, so Zwijsen is back in the picture online. In addition, Zwijsen collects a lot of contact details in this way, because people can receive the photos in their mailbox.