A floor stand, as the name suggests, is a stand with an additional floor. It is also called a storey stand. It does not always have to be the case that the entire booth is provided with an additional floor, it can also be just a portion of the trade show booth.
An extra floor on the booth increases the VIP feeling among booth visitors. Often the upper part of the booth is where you take certain visitors. Usually the floor has a hospitality function, where good relations and interesting prospects come for an explanatory presentation or a sneak peek, for example.
A floor stand can be an island stand, corner stand, intermediate stand or header stand, it doesn’t matter. It is a type of exhibition stand that is not very common, also because it is often a costly investment. On the other hand, the exhibition stand does stand out enormously, both because of its height and because of the curiosity of exhibition visitors to be “allowed to go upstairs.
Nedap made quite an impression at the Euroshop with their floor stand. The Euroshop is the largest trade fair for retail worldwide and thus the place to be for organizations that want to steal the show there. An investment for a unique exhibition stand is therefore in order here.
Visitors to the Euroshop are looking for the latest trends and most talked-about developments in the world of retail, and it is important to attract these people to your booth. Moreover, this trade fair only takes place once every four years in Düsseldorf, which reduces the time to impress your target audience.
Enough reasons, therefore, for Nedap to appear at this exhibition with a very unique, eye-catching, large floor stand. The floor provides a lot more surface area and offers space for presentations and private meetings, without restricting the rest of the stand. Want to know more about booths with additional floors? Let us know, we would love to tell you more.
Advantech’s exhibition stand with floor at the Medica fair in Dusseldorf. They used the extra floor as the hospitality part of the booth. So they have their core business on the first floor, where they show different products and demos. And upstairs is then the opportunity to sit down for a quiet moment with interested parties.
The Medica is the largest international trade fair for players in the medical sector and takes place every year in Messe Düsseldorf. It is an important trade fair for many medical organizations, as this is where the latest trends and developments in the industry are discussed.
Our team is at home in designing and realizing all possible stand types and each type of exhibition stand has its possibilities, advantages and disadvantages. Participating in trade shows with different booth sizes and booth types requires an experienced booth builder full of experience in modular booth construction.
We literally have all the expertise to design and realize your stands in a modular way on location. This means we can incorporate fixed components into your 100-square-meter island stand as well as the 60-square-meter area corner stand.
If you are looking for a unique way to effectively promote your organization, a floor stand is a powerful option. We would be happy to tell you all about it! Contact us today.
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