Trade shows 2026: The trade shows and exhibition trends of 2026
Trade shows 2026. The Trade Fairs and Exhibition Trends of 2026. With a new year ahead, we take a preliminary look at the trends and developments that will characterise the 2026 trade shows.
The world of events and exhibition stands continues to evolve rapidly. The year ahead promises exciting developments in innovation, sustainability and visitor experience. The most important trade shows, trends and expectations are briefly touched upon in this article.
European fairs in 2026
Europe remains a leading location for trade shows that professionals from all over the world travel to. Some highlights for 2026 include:
- IFA (Germany): The largest consumer electronics trade fair. The global tech scene gathers here for the latest trends in smart mobility, AI, robotics and VR.
- Light+Building (Germany):The largest trade fair for lighting and building technology. Here, the focus is on climate neutrality and renewable energy sources and effective energy consumption.
- EuroShop (Germany): The retail sector is looking forward to EuroShop, where trends such as sustainability and customer experience in retail environments will be showcased.
- ISE (Integrated Systems Europe, Barcelona): This event focuses on AV technology and systems integration, an essential platform for professionals in media and technology.
Besides these major events, there are numerous niche trade shows, such as the IBC in Londen (for media and entertainment) en Seafood Expo in Barcelona (the seafood and fish show).
The trade show trends of 2026
In addition to leading trade shows, we see trends that are transforming the way organisations present themselves at trade shows. We have briefly listed the main trade fair trends of 2026:
- Sustainability: Stands are being designed with circular materials and energy-efficient technologies, fitting within a growing environmental consciousness. As a stand builder, we are very adept at making our clients’ trade fair exhibits increasingly sustainable. We would be happy to tell you all about it!
- Technological Innovation: The integration of Virtual Reality (VR), Augmented Reality (AR), and Artificial Intelligence (AI) offers visitors new, innovative ways to experience brands and products.
- Focus on experience: It is no longer just about product presentation, but a unique experience to create a deeper connection with visitors. This can be done by adding technological gadgets to your stand, but also an activity or demonstration of your product. We like to think along with you!
Your trade fair participation, an unforgettable brand experience
With a wide range of trade shows and the latest trends in sight, 2026 offers plenty of opportunities to inspire, network and innovate. Do you want to stand out and impress on the show floor? Contact us, and we will help you create an unforgettable brand experience.
Together, we will make your trade fair participation in 2026 a great success!
