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Mastercard Money20/20

Event

Money 20/20

Location

Amsterdam

A premium brand experience at Europe’s largest fintech event

Money20/20 is one of the leading events in the world of fintech, payments, and financial innovation. Every year, thousands of professionals, innovators, and decision-makers gather in Amsterdam to shape the future of the financial sector.

For the 2026 edition, Pictogram SA / Picto Creative developed the design for Mastercard. To bring this international brand experience to life on-site, Cialona was selected as the local production and booth construction partner in the Netherlands.

An environment that encourages interaction

International trade show projects require seamless collaboration between design, production, and execution. While Pictogram SA was responsible for the creative concept and design, Cialona handled the technical implementation and the entire setup on the exhibition floor at Money20/20 Amsterdam.

Thanks to the close collaboration between the two teams, the design was executed down to the finest detail, resulting in a high-quality environment centered on meeting, inspiring, and connecting.

The Mastercard booth was designed as an open and welcoming gathering place where visitors can interact with one another in a natural way.

The booth combines various functions into a single powerful brand experience:

Various hospitality and networking environments
Private meeting rooms for business meetings
An Insights Hub for presentations and knowledge sharing
Interactive brand and information points
Strong integration of the Mastercard brand identity
An impressive McLaren Formula 1 replica show car that’s sure to turn heads

The replica race car was the centerpiece of the lounge and immediately caught visitors’ attention. This not only generated additional foot traffic but also highlighted Mastercard’s global involvement in Formula 1.

The result

A place for gatherings and new ideas

At Money20/20, the Mastercard booth served as a meeting place for customers, partners, and professionals from the fintech industry. The combination of hospitality, content, networking, and brand experience created an environment where meaningful conversations and new partnerships could flourish.

The result is a booth that not only attracts attention but, above all, encourages interaction and connection.

At Cialona, we support international agencies, brands, and organizations with local production and exhibition stand construction in the Netherlands and far beyond. The Mastercard exhibition stand at Money20/20 is a great example of how strong collaboration, craftsmanship, and attention to detail come together in an exhibition project with an international appeal.