Van Wijnen

Event

PROVADA

Location

RAI Amsterdam

Surface

128

Provada in Amsterdam is the premier global gathering place for professionals in the real estate sector. It is where the latest trends, innovations, and visions that are shaping the future of the construction and real estate industries come together.

For Van Wijnen, we collaborated with IMA Benelux to create a brand-new trade show design that perfectly aligns with the brand’s positioning: connecting, innovative, and focused on dialogue. The showstopper? An interactive talk show table, this time equipped with headphones for a unique, intimate listening experience amid the hustle and bustle of the trade show.

A booth that brings the brand to life

Van Wijnen develops, builds, and manages future-proof spaces where people can enjoy living, working, and spending their leisure time. At a leading trade show like Provada, the focus isn’t just on showcasing projects, but above all on fostering dialogue about the future of our living environment.
That is why the booth has been designed on a grand scale and divided into two strategic zones, conceived as an environment where interaction and experience come together.

The central focal point is a striking talk show table, where live discussions and knowledge sharing take place. On the other side is a private meeting room combined with an interactive experience. The combination of open dialogue, in-depth conversations, and a tangible brand experience creates a booth that is both dynamic and functional.

The result

Knowledge sharing and experience in perfect balance

The eye-catching talk show table is the absolute centerpiece of the booth and is designed to immediately capture the attention of trade show visitors. This is where the audience is drawn into inspiring talks and lively discussions on various current topics. Thanks to the use of innovative silent disco headphones, everyone can follow the conversations and presentations with crystal-clear clarity, without losing the dynamic atmosphere of the exhibition floor.

The goal of the trade show booth is to truly connect people with Van Wijnen and its vision for the future. While the talk show table fosters public dialogue, the experience on the other side offers an exclusive and in-depth look at Van Wijnen’s concrete plans. The result is a booth that inspires, informs, and brings the right people together.