Home / Portfolio / Inter-Sprint and Van den Ban

Inter-Sprint and Van den Ban

Event

The Tire Cologne

Location

Cologne

Surface

264

A powerful joint presentation spanning 264 square meters

At The Tire Cologne 2026, Inter-Sprint Banden B.V. and Van den Ban Autobanden B.V. jointly presented themselves at an impressive exhibition booth spanning no less than 264 m², with Inter-Tyre serving as a co-exhibitor. The booth consisted of two connected island booths, each measuring 132 m², strategically located in Hall 7 of the leading international tire trade show.

The goal was clear: to showcase the strengths of both organizations within a single, cohesive trade show experience, where the various brands, products, and services were presented to their best advantage.

The booth concept at The Tire Cologne

Inter-Sprint and Van den Ban are among Europe’s largest independent tire distributors. With an extensive range of tire brands, rims, and mobility solutions, they serve customers throughout Europe.

For The Tire Cologne, we developed a booth concept that allowed each company to maintain its own identity while enabling visitors to experience the synergy between the two organizations.

At the center of the booth stood an imposing circular suspended structure that was visible from a great distance across the exhibition floor. This eye-catching feature served as a landmark and literally brought the Inter-Tyre, Inter-Sprint, and Van den Ban brands together under one roof.

The result

The joint exhibition booth provided Inter-Sprint and Van den Ban with a powerful platform to further strengthen their position within the international tire industry.

By cleverly combining product presentation, brand experience, and hospitality, we created a trade show booth that not only stood out but also encouraged conversations, connections, and new business opportunities.

A project in which design, functionality, and commercial objectives came together seamlessly.

The result

Product display as an eye-catcher

In the tire industry, it’s all about the product. That’s why the various tire brands were given a prominent place in the design.

Large tire displays on both sides of the booth served as powerful visual focal points that immediately drew visitors to the booth. By utilizing height, lighting, and clear brand messaging, the result was a display that was both informative and impressive.

In addition, various brands and private-label solutions were clearly displayed, giving visitors a quick overview of the wide range of products offered by both organizations.

Hospitality First

In addition to product presentation, hospitality played an important role in the booth concept.

Various seating and meeting areas were set up throughout the booth, where customers, suppliers, and business partners could get to know one another and have conversations in a relaxed atmosphere.

The central bar served as the heart of the booth and created a welcoming atmosphere throughout the trade show, where business and networking came together naturally.