International trade shows: here’s what’s involved in booth building across borders

Whereas in the Netherlands you are used to short lines and clear regulations, other rules often apply abroad. Think of local safety standards, different fire classifications for materials or restrictions in height and suspension.
The set-up and dismantling times also differ from one trade fair organization to another: where one hall allows three days, in another you only have one day to completely set up the stand.

In addition, logistics play a major role. Transportation across borders requires careful planning, documents and, in some cases, customs formalities. Think of trade shows in the United Kingdom or Switzerland, where it is important that everything is correctly arranged in advance to avoid delays or extra costs.

International stand construction with an eye for attention

International booth building requires precision, knowledge and experience, but above all it requires attention. Attention to the brand, to the rules, and to the people who make it all happen. At Cialona, we make sure your trade show participation runs smoothly, anywhere in the world.

That way you can focus on what really matters: meeting new customers, strengthening relationships and growing your brand.