Valx

Event

IAA Transportation 2026

Location

Hanover

Surface

200 m2

A booth that invites conversation at the world’s largest trade show for commercial vehicles

IAA Transportation in Hannover is the world’s leading trade show for commercial transport, logistics, and commercial vehicles. The show grows larger with each edition. This year’s edition, for example, features 1,600 exhibitors from more than 46 countries.

For Valx—a manufacturer of trailer axles, part of the world’s largest trailer axle producer, the Fuwa Group, and a long-standing client of Cialona—we designed and built a 200-square-meter booth entirely in-house, from concept to installation on the exhibition floor in Hannover.

A trade show for international networking

With visitors from 46 countries, the booth had to convey who Valx is at a glance, regardless of language or background. The combination of strong visual language, physical product displays, and a clear brand message achieved this while also allowing room for personal conversations whenever needed.

The result is a booth that not only stands out among the hundreds of other exhibitors but also invites visitors to engage in the conversation that matters most at that moment.

The result

Two brands, one trade show booth

The booth was designed with an open, inviting layout. From every approach, you can walk right in—making it suitable for both the curious passerby who just wants to take a quick look and the industry professional who wants to take the time for an in-depth conversation.

Each part of the booth was assigned a specific function: an open lounge area with a bar for informal, quick interactions, and separate, private meeting spaces for business discussions that required more in-depth conversation. Large-format display panels featuring the factory and Valx trucks immediately convey the scale behind the brand, while trailer axles and suspensions are displayed on pedestals as physical evidence of the craftsmanship. The Fuwa and Valx corporate identity—in green, white, and dark green—is recognizable in every part of the booth, with the message “Setting the Global Standard in Trailer Axles” prominently incorporated into the design.

That product display was deliberately not just a decorative element, but the literal centerpiece of the booth—exactly what Fuwa Valx is known for worldwide.