Vaillant

Event

VSK 2024

Location

Jaarbeurs Utrecht

Surface

200

Vaillant is a leading brand in heating and ventilation technology. During the VSK installation fair 2024 presented the latest innovations and solutions to exhibition visitors. Vaillant ‘s exhibition stand was an impressive display on the VSK exhibition floor.

The VSK is a trade fair that takes place every two years at the Jaarbeurs in Utrecht. During this fair professionals from the installation industry come together.The latest developments in the field of heating, plumbing, air conditioning and refrigeration technology can be found at this fair.

Sharing knowledge is important and therefore the organization of the VSK also believes: seeing is learning and learning is doing. During the fair days there are therefore several demonstrations for visitors to participate in.

Vaillant's stock market goals

As a full sustainability partner, Vaillant had a number of goals in mind for this trade show participation at VSK. Thus, they focus on attracting new installers and retaining existing installers and making them ambassadors. As an additional goal, they also wanted to present a new product to the public.

Cialona Expo worked closely with Vaillant’s team to achieve its goals. During the booth design process, much attention was paid to creating an inviting, informative environment that exudes professionalism and sustainability.

The result

A durable look

As mentioned, Vaillant is the market leader in heating and ventilation technology. They have many years of experience in developing energy-efficient and environmentally friendly heating systems and are committed to reducing CO2 emissions and protecting the environment.

For this reason, Vaillant’s booth design has a green, sustainable look while maintaining Vaillant’s corporate colors and natural atmosphere. Over the available 200 square meters of floor space, Vaillant’s booth is divided with stages, on which products are presented. There is also a fully equipped hospitality area with custom bar, making it a very attractive whole.