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Vaillant at the VSK

Event

VSK 2026

Location

Jaarbeurs Utrecht

Surface

200 m2

During VSK 2026, Vaillant will present itself with a 200 m² booth dedicated entirely to Next Level Vaillant. This is the moment when the new generation of heat pumps will be launched nationally and immediately available for order. The stand is tangible proof of Vaillant’s vision of the future: sustainable, innovative and focused on long-term cooperation with installers and partners.

The VSK is thus not an isolated moment, but the commercial culmination of a carefully constructed campaign. Everything comes together here: visibility, experience and concrete relevance for the customer.

The collaboration with Cialona began three years ago, and if you look at the stand design now, we are very much on the same page. Together we were able to create something that we had in mind.

Tamara Kroon

The stand concept: Lead the way with Next Level Vaillant

The stand concept is a translation of the Next Level Vaillant theme and builds on the visual and content line of the Reveal Event. The exhibition stand this VSK+E edition has a completely different look than the stand during VSK+E 2024. The look is sustainable and future-oriented, with a subtle futuristic layer that makes innovation tangible without creating distance.

The booth is built around three pillars in which Vaillant is setting new standards:

NEXT LEVEL heat pumps: visible, tangible and ready to order
NEXT LEVEL energy management: smart solutions that complete the system
NEXT LEVEL teamwork: Vaillant as a partner for installers and consultants

Visitors are taken step by step into the story at the booth, with clear zones for introduction, deepening and conversation.

The result

From trade show attendance to business

The booth at VSK+E is designed as a powerful link between inspiration and results. Here it is all about strengthening existing relationships, having substantive conversations and making plans for 2026 concrete.

At the same time, the booth will provide maximum visibility of Vaillant’s latest innovations and products, emphatically positioning the brand as the party to lead the market together.

Bringing together product demos, technical depth and a strong brand experience creates an experience that not only informs, but also convinces and inspires.