Spirotech at the VSK

Event

VSK 2026

Location

Jaarbeurs Utrecht

Surface

110m2

The VSK is the stage for the installation industry in the Netherlands. Brands present their innovations here, meet partners and show where they are moving. Also this year, Spirotech was present at the VSK with a booth that brings together innovation, flexibility and product focus.

Spirotech develops and produces solutions for venting and dirt separation in air conditioning systems and is known for technical quality and continuous product development. This innovative strength was the starting point for the booth presentation.

We have been working with Cialona for two years now, and we are very satisfied with it. We are taken care of, which saves us a lot of time.

spirotechlogo
Henriette van Bilsen

The stand concept modular and open

For Spirotech, we realized a 110 m² modular exhibition stand at VSK+E 2026, designed to be used at multiple exhibitions and in different configurations. The open design invites visitors to move freely through the booth and take a closer look at the various products.

The products are clearly and accessibly presented, with plenty of room for conversation and explanation. Due to its modular nature, the stand can be easily adapted to other exhibition floors, formats and objectives, without compromising on appearance or recognizability.

VSK-beursstand-standbouw-Spirotech

The result

The eye-catcher: product reveal as experience

The absolute centerpiece of the booth was the large presentation column, specially designed for the unveiling of a new product. Integrated into the column was a large LED screen showing dynamic visuals followed by a countdown to the reveal.

During the countdown, the glass, square block in the column slowly fills with smoke. The moment the counter reaches zero, the smoke disappears and the new product becomes visible. A powerful and exciting moment that brings technology, experience and storytelling together and ensures maximum attention on the exhibition floor.

With this booth, Spirotech combines flexibility with impact: a future-proof booth concept in which product presentation and brand experience come together perfectly. https://www.spirotech.nl/

beursstand ideeën voorbeeld

Flexibly deployable, maximally recognizable

Thanks to its modular design, the Spirotech stand is not tied to one trade show or fixed set-up. By cleverly varying the layout and presentation, the stand remains recognizable and scalable, while effortlessly adapting to different exhibitions, target groups and moments. This creates a sustainable stand concept with long-term value.

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