VSK+E, formerly known as VSK, is the leading trade show in the Netherlands for the plumbing and electrical engineering sectors. The show is typically held once every two years in February at the Jaarbeurs Utrecht and brings plumbing and electrical installation together under one roof for the first time. With over 375 exhibitors at the last edition and its own VSK+E Awards program recognizing the most innovative solutions in energy, healthy buildings, and digitalization, VSK+E is a platform where, as an exhibitor, you’ll want to make a real impact.
Visitors are primarily installers, consultants, building managers, project managers, and clients who are looking for concrete, practical solutions—not casual onlookers, but professionals who want to see a product in action and speak with a specialist.
Cialona is happy to help make your participation unforgettable with an eye-catching, custom-designed trade show booth. VSK+E focuses on current topics such as the energy transition, alternative energy sources, digitization, and the involvement of new generations of installers.
Knowledge sharing is central to this fair. On the exhibition floor, seeing is learning and learning is doing. With demonstrations, interactive workshops and innovations, you will have ample opportunity to strengthen your skills and increase your market value immediately.
We are a full-service booth building company, which means we take care of the entire process. From exhibition stand design to production, on-site assembly and storage afterwards. Everything is done in-house, with a team of experienced booth construction professionals. As a result, we keep communication lines short and ensure smooth and efficient collaboration.
At Cialona, it’s all about personal attention and a unique approach. We are a family business with short lines and work with passion to create overwhelming designs that perfectly align with your brand and goals. We always go the extra mile to ensure that every detail is taken care of for your participation in the VSK trade show.
But your trade show booth is also in the eye of attention. Amid all the noise on the trade show floor, we arouse interest. With a strong design that is both functional and distinctive. Where brand identity, interaction and experience come together for the best results.
At VSK+E, the focus is on showing how something works, not just how it looks. Whether it’s a heat pump, a ventilation system, or a digital control solution, visitors want to see the product in action and be able to ask questions about it. Cialona designs trade show booths with space for demonstration setups, clear product presentations, and separate meeting areas for in-depth discussions with installers and consultants. This allows visitors to truly experience what the product or service does.
Many exhibitors at the Jaarbeurs opt for the standard booth offered by the organizers. That works for a basic presence, but if you want to stand out among 375+ other exhibitors, a custom booth is often the difference between getting noticed and blending into the crowd. Cialona designs and builds that booth entirely around your brand, products, and objectives, including storage and reuse for the next edition.
Sustainability is playing a central role for more and more organizations, and rightly so. We too are fully committed to a more sustainable world and more sustainable stand construction industry.
At Cialona, we recycle as many materials as possible, offset the CO₂ emissions from our transportation, operate energy-efficient machinery and build with reusable systems.
We offer you plenty of opportunities to make your trade show participation at VSK as sustainable as possible. Together we ensure that your stand not only impresses, but is also a responsible choice.
Nice to know: we have already received several certificates for our sustainable stand construction projects. And we are proud of that!
Trade show participation is a powerful marketing tool to personally present your company to a relevant audience. We make sure you stand out and that your trade show booth attracts attention.
A well-designed trade show booth at VSK+E puts your company in the spotlight and invites visitors to engage in conversation. We create unique, creative, modular, and sustainable booth concepts that make an impact and ensure maximum visibility at the trade show.
Looking for a booth that’s not only functional but also unique and a real eye-catcher? We’d be happy to make that happen for your participation in the VSK+E! Contact us today for a no-obligation introductory meeting.
VSK is the well-known name for the plumbing and electrical trade show held at the Jaarbeurs Utrecht. Since merging with the electrical installation segment, the trade show has been officially named VSK+E and covers both plumbing and electrical installations.
VSK+E takes place every two years, in February, at the Jaarbeurs Utrecht.
VSK+E attracts installers, consultants, building managers, project managers, and clients from the mechanical and electrical engineering sectors who are looking for concrete solutions for their projects.
The costs of a trade show booth and trade show participation vary greatly. As you can imagine, a custom-built 200m2 booth is more expensive than a standard 40m2 booth provided by the trade show organizer. In short, you can make it as expensive as you want. The most important thing is that you achieve your goals through your trade show participation. Why are you participating in the trade show? What do you want to achieve? Who is your target audience? How saturated is your market? Is your target audience already familiar with your brand?
Preparing a booth briefing is essential for a successful trade show participation. It serves as the foundation upon which all aspects of the booth are planned and implemented.
The briefing outlines the objective(s), among other things, but also includes the target audience, the message, and the branding. Download our briefing form here.
