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Nijburg Industry Group

Event

VSK 2026

Location

Jaarbeurs Utrecht

Surface

121m2

The VSK+E is the time when the installation sector comes together to share knowledge, discover solutions and strengthen relationships. Although much product information is already available online, the fair remains an important physical contact moment: to be inspired, to get answers to concrete questions and to really talk to each other in a short time.

For Nijburg Industry Group, the VSK+E was the stage to make full use of that role. Nijburg is active across the entire width of the construction column and offers with its companies total solutions from A to Z. During the VSK the emphasis was on making that strength visible, not only as separate specialists, but as one integrated group.

What we look for in a cooperation with a booth builder is someone who can translate the story we want to tell well into a concept such as a trade show booth. We are very satisfied with the cooperation.

Mirjam Kerkdijk-Drent

One group, multiple booths

During the VSK, Nijburg emphatically presented itself as the Nijburg Industry Group. Although the individual companies are well known in the market, the exhibition stand provided an opportunity to show the strength of the group as a whole.

By presenting these companies together, it became clear that Nijburg offers complete solutions and is progressive in areas such as digitization, BIM and smart ordering processes.

The result

The booth concept: open, substantive and forward-looking

The booth was designed as an open and accessible environment where product presentation, knowledge sharing and conversation come together. Large products such as air handling units, diffusers, volume controllers, silencers and fire dampers were given a prominent place, complemented by suspended elements such as air conditioning ceilings, induction units and circular and rectangular ductwork.

There was also room for meeting and hospitality, including breakfast and lunch sessions. Digitization was a visible theme at the booth, with interactive applications such as larger screens and touchscreens for BIM, tools and digital ordering processes.

With an eye on VSK 2026, the booth concept is being further refined. Less effective elements will make way for stronger product presentations, including a more central, preferably working, air handling unit as a real eye-catcher. Thus, the booth continues to evolve, focusing on content, relevance and future-proof solutions.

From trade show attendance to quality leads

Although product information is increasingly already available online, the trade fair remains essential for personal contact. The objective of the booth was therefore clear: inspire visitors, offer concrete solutions to their problems and create space to catch up.

The success of the fair participation was measured by the number of high-quality leads Nijburg went home with at the end of the fair. The focus was on expanding the customer base, by activating dormant customers and attracting new relationships, in addition to maintaining existing contacts.

Curious about what Cialona can do for you?

Please feel free to contact us.

Nijburg Industry Group

What we look for in a cooperation with a booth builder is someone who can translate the story we want to tell well into a concept such as a trade show booth. We are very satisfied with the cooperation.

One group, multiple booths

The result

The booth concept: open, substantive and forward-looking

From trade show attendance to quality leads

Curious about what Cialona can do for you?

Eye for more work

Eneco Energy Trade

Caely

Spirotech at the VSK

Eneco Energy Trade