SOPREMA at the Bouwbeurs
SOPREMA at the Bouwbeurs 2025 in Jaarbeurs Utrecht with a stand that presented their innovative insulation solutions and sustainable materials in a playful but effective way. The challenge was to actively engage visitors in the future of roof insulation. They also wanted to make an innovative translation of their somewhat smaller stand at the Daken & Zaken fair in Expo Houten, which had previously been well received.
With interactive technologies such as VR and AR, but also thanks to many live product presentations, fair visitors could experience in a unique way how SOPREMA is building for the future. The use of different materials and a dynamic design with many height differences made the stand not only visually appealing, but also informative and inspiring.
SOPREMA is a leading specialist in waterproofing, insulation and sustainable building materials. SOPREMA’S products are used in various applications, such as bitumen and plastic roofing on different types of roofs, and play a crucial role in building sustainable structures.
With innovative solutions, they offer high-quality thermal and circular building materials.
SOPREMA has a long history and expertise in developing high-quality products that are both inspiring and challenging for customers, which fits perfectly with the concept of “building for life”.
Facts
– 90m2 stand, cleverly designed with height differences to symbolise roofs, both on the floor and in the eye-catcher above it
– Interactive AR-planking game and VR experience about the roofs of the future
– Visitors were able to experience many materials live and discover which solution best suits their project. The materials were used to demonstrate the versatility and longevity of different types of roofing such as bitumen and plastic.
Integration of VR and AR in the booth
Within SOPREMA’s stand at the Construction Exhibition, it was clear how the right integration of VR and AR technologies can add real value in building innovative and sustainable structures.
SOPREMA, a brand that stands for innovation and quality in the construction industry, chose to use these technologies to bring their products and services to life in a way that perfectly aligned with their brand identity and objectives.
The combination of technology, playfulness and sustainability allowed SOPREMA to convincingly present their innovative vision to the target audience at the Construction Fair.
The result
The BouwBeurs 2025 in Jaarbeurs Utrecht is the place to showcase and discover the latest trends and innovations in the construction sector. From sustainable building materials to cutting-edge technologies, you will get a glimpse of the future of construction at this fair. Don’t miss this opportunity to brush up on your knowledge and get inspiration for your own projects.
A stand that not only stood out for its unusual composition, but also really took visitors into the future of roof insulation. Where roofs used to be “’just roofs”’, they have long since ceased to be so. Green roofs, parking roofs, even entire football pitches can be found on roofs. Technologies and materials were used to create a stand that was both versatile and durable, with applications of bitumen and plastic on various types of roofs.
Every technological element was seamlessly integrated into the stand design, keeping the look and feel of the stand consistent and making visitors feel fully immersed in SOPREMA’s world. The result was a stand that not only impressed, but was also remembered as a unique experience that highlighted SOPREMA’S commitment to innovation and customer focus.
Visitors left the stand not only inspired, but also with a better understanding of the capabilities and applications SOPREMA has to offer. This is proof that the combination of smart technology and a well-thought-out concept always leads to an unforgettable overall experience.
