Van Wijnen

Event

PROVADA

Location

RAI Amsterdam

Surface

128

For Van Wijnen, PROVADA is the stage to underline their role as a frontrunner in sustainable and future-proof construction. PROVADA is the meeting place for the real estate sector in the Netherlands. For three days, RAI Amsterdam transforms into a dynamic platform where developers, investors, governments, housing corporations and other professionals come together. A place to network, get inspired and discover the latest developments in real estate . The event offers the perfect opportunity to strengthen their brand story, express social ambitions and connect with partners who want to build tomorrow’s living environment together.

This exhibition stand was created in collaboration with Hamilton Bright for “Van Wijnen.”

The eye-catcher upon entry

As soon as you walked into the exhibition hall, you couldn’t ignore it: the Van Wijnen booth was the first big eye-catcher that immediately drew attention. With its powerful appearance and open design, Van Wijnen immediately set the tone at PROVADA.

The design of the booth was set up like a neighborhood square, complete with cozy little houses in which to consult in an informal manner.

This booth was created through our partnership with Hamilton bright.

The result

The talk show table as a connecting heart

At the center of the booth was the talk show table, literally the beating heart of the space. This is where conversations, presentations and spontaneous meetings took place throughout the exhibition days.
A stage for content, inspiration and strengthening relationships in the sector. A stand that not only presented, but above all connected. Exactly as Van Wijnen also works in practice.

Result: a booth that embodies the brand story

Strategic design and positioning
Appealing translation of brand and mission
Experience with content and interaction
Valuable encounters in an inviting setting

Coming in at Van Wijnen

During the exhibition days, Van Wijnen’s stand attracted plenty of attention from visitors interested in future-proof and sustainable construction. Due to the striking positioning upon entry, the inviting atmosphere and the well thought-out design, the stand grew into a central meeting place on the PROVADA exhibition floor.

Curious about the final result? Check out the booth in the video above.

Curious about what Cialona can do for you?

Please feel free to contact us.

Van Wijnen

The eye-catcher upon entry

The result

The talk show table as a connecting heart

Coming in at Van Wijnen

Curious about what Cialona can do for you?

Eye for more work

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