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Mosadex has a new corporate identity, and the KNMP Fall Conference at the Beatrix Theater in Utrecht was the perfect venue to showcase it on the exhibition floor. We designed and built the booth at the venue where pharmacists gather each fall. You can read more about this conference on the page dedicated to the KNMP Fall Conference.
Mosadex wanted to maintain the recognizable look of the existing booth, but with more hospitality, atmosphere, and warmth. An inviting corner booth that radiates a sense of connection.
This is reflected in the bar, which was given a prominent spot at this booth. The bar features the Mosadex and Service Apotheek logos. The coffee machine sits on the bar, so a cup of coffee almost naturally becomes the start of a conversation. Surrounding the bar are tall round tables with white stools: a place to stand for a moment, have a conversation, and linger. Rattan pendant lights and wooden slats lend warmth to the booth, set against a light wooden floor.
The new corporate identity is visible on the back wall: a color gradient from blue through purple and red to orange, featuring the Mosadex and Service Apotheek logos in white. Below that are large portrait photos with the text “Independent, thanks to each other,” a message that fits well with the idea of connectedness. A wooden slatted column incorporates a freestanding screen displaying a menu under the question “What would you like to know?”, allowing visitors to choose for themselves what they’d like to learn more about. A TV is also mounted on the wall to display images and messages.
A booth that stands out thanks to the colors of the new corporate identity and, above all, invites visitors to linger. With its combination of an open bar, standing areas, and warm materials, the Mosadex booth became a natural gathering spot at the conference.
Curious about what we can do for your next conference or trade show? Contact Cialona—we’d love to brainstorm ideas with you.
