Atrium Agri

Event

Greentech 2025

Location

RAI Amsterdam

Surface

353 m2

During GreenTech in RAI Amsterdam, everything revolves around the latest innovations and insights within greenhouse horticulture.
This international trade fair brings together a wide range of companies, from specialists in climate control and water management to experts in crop health and automation. GreenTech offers a clear and up-to-date overview of technological solutions that contribute to sustainable and efficient cultivation. For Atrium Agri, it is the meeting place for professionals looking for inspiration, knowledge exchange and valuable collaborations within the horticultural sector.

" As a visitor you enter the RAI and you see it, you immediately see us standing there and i think they thought about that very well." - Quirine van Gemert Marketing Manager

One collective story in 353 square meters

For Atrium Agri, participating in GreenTech meant a special challenge: eleven partners, spread over two locations, who wanted to present themselves together. Cialona translated this wish into a powerful and visually coherent stand concept, spread over a total of 353 m² of exhibition space.

The clever use of sustainable materials, such as wooden elements, Aluvision and decorative trees, created a warm and open feel that visually connected the different identities. This not only filled out the space functionally, but also told a strong, collective story. Where each company found its place within the collective presentation of Atrium Agri.

The result

LED Wall as an Eyecatcher

Upon entering the hall where Atrium Agri presented itself, no one could ignore the imposing LED wall. This digital eye-catcher immediately caught the attention of visitors and acted as a powerful visual anchor for the booth. With dynamic content and sleek visuals, it not only reinforced the brand identity, but also piqued the curiosity of potential customers. The LED wall made Atrium Agri stand out in the busy hall and immediately set the tone for a professional and innovative presentation.

Collaboration with results

Looking back on the project, Quirine of Atrium Agri talks about the pleasant cooperation and the final result. How ideas came together, choices were made and finally a stand was created that stood like a house. Curious about her favorite part of the stand?
Watch it in the video above.

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