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IBM at Mobile World Congress

Event

Mobile World Congress 2026, MWC

Location

Fira de Barcelona

Surface

450m2

IBM is a global leader in technology and innovation, with a strong focus on AI, cloud, cybersecurity and quantum computing. At Mobile World Congress 2026 in Barcelona, IBM brought together telecom leaders, technology partners and policy makers to explore the future of the industry.

The central message was clear: The telecom industry is in a new phase where innovation goes beyond experimentation. AI-driven networks, intelligent automation and quantum-ready security form the basis for scalable, future-proof infrastructures.

Technology that directly creates value

An important aspect of this booth was the way IBM managed to translate complex technologies into understandable and relevant applications. By not only showing AI, autonomous networks and quantum security, but especially linking them to concrete business outcomes such as cost savings, flexibility and new revenue models, the added value became immediately clear to visitors.

This made the booth a place not only for inspiration, but also for decision-making and accelerating digital transformation.

A trade show booth focused on connection, knowledge sharing and flexibility

The IBM booth of more than 450m2 at MWC was designed as a dynamic environment where substantive conversations and knowledge exchange were central.

An important part of the design were the four meeting rooms, which could be easily resized thanks to flexible walls. This allowed the space to accommodate different types of conversations: from small-scale meetings to larger strategic sessions.

The centerpiece of the booth was an open lounge area directly adjacent to the meeting rooms. This area, furnished with comfortable seating, acted as an accessible place for informal conversations and spontaneous meetings.

There was also a presentation area with seating and a large screen, where thought leadership and demonstrations came together. Here, topics such as autonomous networks, AI and quantum security were made tangible for visitors.

Upon entering, visitors were welcomed into a clear reception area, where the eye-catching Quantum Display immediately caught their attention. This visual eye-catcher brought complex technology to life in an accessible way and underscored IBM’s leading role in quantum innovation.

From visibility to strategic impact

IBM’s goal was clear: to stimulate demand for priority use cases and solutions by making the value to customers tangible.

During four days of demonstrations, executive exchanges and content sessions, this goal was powerfully supported by the booth. From exclusive leadership meetings to inspiring conversations on the show floor, the environment facilitated connection at every level.

The result was an exhibition stand that not only impressed, but also contributed to real business impact. A place where technology, strategy and human contact came together and where the future of telecom became visible.

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IBM at Mobile World Congress

Technology that directly creates value

A trade show booth focused on connection, knowledge sharing and flexibility

The result

From visibility to strategic impact

Curious about what Cialona can do for you?

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IBM at Mobile World Congress