When should you start planning your trade show participation?
When should you start planning your trade show participation? For an average trade show, you should ideally start 6 to 12 months in advance. For large or international trade shows, […]
Reserving a booth at a trade show: What should you keep in mind?
When should you reserve your booth for a trade show? The sooner, the better. The best spots on the exhibition floor—close to the entrance, along a busy walkway, or near […]
Bold Minimalism in Booth Design: Does a Minimalist Booth Stand Out?
What is bold minimalism? Bold minimalism is a design style that combines the tranquility of minimalism with a few deliberately bold elements—such as large typography, a bright pop of color, […]
What Is a Phygital Trade Show Booth?
What is a phygital trade show booth? A phygital trade show booth is a booth where the physical exhibition floor and digital technology blend seamlessly: visitors experience your brand both […]
The Cialona Family Business in FRITS Magazine
“You only get one chance to make a first impression.” With nearly 70 years of experience, we at Cialona know exactly what that means. From sleek booths for brands like […]
How do you address visitors at a trade show? 10 opening sentences that do work
Many booth staff recognize it: visitors walk by, take a look … and walk on.Not because they are not interested, but because they are not being addressed in the right […]
Top 5 Stand Building Trends of 2026
What are the key stand construction trends in 2026? Key booth trends in 2026 include interactive technology in trade show booths, sustainable modular booth construction, biophillic design with natural elements, […]
Stainless Steel World Event 2025
MECC Maastricht hosted this year’s Stainless Steel World Event 2025: a leading meeting point for the international stainless steel industry. The event brings together professionals, suppliers and innovators to share […]
Stand construction Europort 2025, three unique stands
During Europort in Rotterdam Ahoy, we were once again able to show what Cialona stands for: creative, sustainable and brand-oriented stand construction with an eye for detail. For three clients, […]
Interpack Düsseldorf
What is the Interpack? Interpack is the trade fair for the packaging industry. Here once every three years all professionals from the packaging industry from all over the world come […]
Intermediate
What is an intermediate position? An intermediate booth is located between two other trade show booths and is one of the most common type of trade show booth. There are […]
Headstand
What is a headstand? A headstand is a trade show booth that, as the name suggests, stands at the head of a row at a trade show. This type of […]