A cardboard trade show booth that gives back: that’s what we’re setting up at DrupalCon together with Acquia. The booth itself featured a handwritten note that read: “We spent less on this booth so we could give $50,000 to Drupal.” In this blog post, you’ll learn why we chose cardboard, what we made out of it, and what that means for your next trade show booth.
A trade show booth usually stays up for a few days and then disappears from the scene for a while—sometimes forever. Acquia wanted to take a different approach at DrupalCon. Acquia wanted to give something back to Drupal, and that gesture started with the booth itself: almost everything was made of cardboard. Handwritten on the booth itself were the words: “We spent less on this booth so we could give $50,000 to Drupal.” A booth that not only talks about giving back, but actually does it.
The idea stemmed from Acquia’s desire to give back to Drupal. That’s why a standard booth didn’t fit the narrative. The concept revolves around three ideas: collaboration, giving back, and sustainability. Cardboard is a simple material that fits the message, and with clever design, it looks surprisingly sturdy.
Almost every part of the booth is made of cardboard:
The screen and the QR codes are the only digital components. Everything else is made of cardboard: simple materials, clever design. Each element is designed to reflect the concept of collaboration, giving back, and sustainability.
A booth that looks beyond the trade show days starts with the question of what you want your booth to convey and what happens to it afterward. You can read more about our approach on the page about sustainable booth design. A cardboard booth isn’t always the solution, but it shows that a booth can be more than just a temporary backdrop: it’s a story with a sequel. Curious about what that could mean for your brand? Read more about trade show booth design, or contact Cialona. We’d love to brainstorm with you.
Why is Acquia’s booth at DrupalCon made of cardboard? Acquia wanted to give something back to Drupal. The cardboard design aligns with the themes of collaboration, giving back, and sustainability.
What is made of cardboard? Almost everything: the 3D logo, the handwritten donation message, a large cardboard drop, the furniture, and the product displays.
What did the sign at the booth say? “We spent less on this booth so we could donate $50,000 to Drupal.”
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