The power of multimedia during an exhibition

Whatever the exhibition, the aim is to ensure your stand catches the eye more than the stand of your competition. In the current internet era it’s more important than ever for your exhibition stand to provide a physical meeting point for business contacts. Standing out from the crowd can be done in lots of ways but a good stand design is essential. Here we’d like to explain a bit more about how multimedia attributes on your stand might help attract attention.

There are countless options available obviously. Projections, large format (LED) screens, touchscreens, social media walls and interactive scanners are just some of the possibilities. One thing’s for sure, an audio-visual presentation will get you noticed and add power to your message. Please consider using multimedia on your stand with the costs in mind. It depends on which tool, but it will be costly.

Huntsman’s stand is a striking example of how this works. In the accompanying footage below you can see how multimedia has been used in their exhibition stand. The interactive scanner shows how a product that otherwise does little to inspire the imagination can come to life, thanks to the scanner. It slides on the side of the car to present what is inside and made by Huntsman. And it helps to attract visitors to the stand.

The interactive table can also be seen in this film. Visitors simply place a product on the table, so activating an audio-visual projection which gives you all the information you need to know about that product. The table is rapidly becoming a must-have item!

To this end, we are continually in search of new and exciting presentation methods and, in so doing, are able to stay ahead of our game.

Do you need help with the use of multimedia on your stand? Or can we assist you in any other way? If so, feel free to contact us!