For Teijin Aramid’s exhibition participation at the Expo Protection 2018 in Paris, we developed a new exhibition concept where (brand) experience is central.
The starting point was the new strategic brand strategy with the new slogan: Be sure. Besides the fact that the stand had to radiate this new credo, it was also important that visitors could experience that fire-resistant clothing does not necessarily have to be stiff and heavy. Teijin is proud that their fabrics are indeed flexible and safe. To show this, moving mannequins were used so that visitors could see and feel for themselves what Teijin achieves.
The design used the lines of the Teijin logo, clearly reflecting the refreshed Teijin corporate identity in the booth. We are proud that the Teijin stands in the coming years will be based on this design!
