Actually, he already knew it when he was still in elementary school; making beautiful things was what he enjoyed doing the most. So, for Tim Mooren, designer at Cialona Expo, the choice to study product presentation was easily made.
We asked Tim about his passion for design and how he turns it into his work as a designer in the world of trade shows and events.
I accidentally ended up in this world through an internship during my studies. What especially attracts me in the world of stand construction is the throughput of projects; by this I mean that the trajectory between design and realization of a project is close together. In other words, the result of your work is quickly visible.
I have a lot of design freedom, despite working with a briefing and budget from the client. But of course that’s also where the enormous challenge lies; how do I incorporate my ideas in such a way that the client reflects his objective and wishes and chooses my design? If so, that of course gives me great satisfaction.
Tim gets a lot of inspiration from trade literature, blogs, Linkedin, Pinterest but also visiting trade shows. You can see so many images on the Internet, but physically visiting a trade show brings you to the experience of a booth. This is what we want to realize for our clients: a complete trade show strategy with a goal of creating a trade show experience that matches the client’s goals and identity; the client’s message is central.
Tim keeps a close eye on trends and sees that people are currently very enthusiastic about novelties and experiences; think of virtual reality in the booth and interactive components. You also see that nowadays customers attach less value to the old-fashioned presentation of products, but look more for contact with the people who visit the stand and multimedia presentation. This is where the experience we want to create fits in perfectly, says Tim.
And of course, we are not satisfied until our clients are proud of the presentation of their message to their customers and associates. That’s what we go for!
