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Machines on the booth: this is how we bring technology to life at the show

Trade shows are all about the experience and interaction. It is the opportunity to present your products, services and innovations in an unforgettable way to a wide audience. For companies in the manufacturing industry or mechanical engineering, the exhibition stand is a perfect stage to show machines and machine parts in action.

But displaying such imposing equipment requires a specific approach. In this article, we discuss the unique aspects of placing machinery on an exhibition stand and how to do so in the safest and most attractive way possible.

Interactive experiential elements

Whether the machine is physically present or presented to visitors via technology, an interactive experience completes the experience. Touch screens allow visitors to request additional information about the machine, such as videos and technical ins-and-outs.

We can also incorporate interactive displays that allow visitors to simulate the operation of the machine, or view parts separately. This not only increases engagement, but also makes the booth dynamic and engaging for visitors, as all sorts of things are happening around them.

Machines as an eye-catcher on the exhibition stand

Machines on an exhibition stand often attract attention because of their impressive size, sound or movement. By placing a machine on the stand and ensuring the right presentation, we turn your stand into a real eye-catcher. Like on the stands of GEBHARDT, Hyva, Sket and Thermoware for example.

When designing the booth, we ensure adequate space around the machine and take the necessary safety measures.

After all, a trade show is not only a unique opportunity to showcase your product, but also to demonstrate and explain it to industry professionals.

Technology as an alternative to large machines

Sometimes it is not practical or even impossible to bring a complete machine to the exhibition. In that case, we use technology to show your machine to the public in an innovative, interactive way.

Consider the use of Virtual Reality and Augmented Reality. These allow visitors to view the machine digitally, run it and access information, without the physical machine being present.

Safety first

That the machine should stand out is one thing, but that it should be safe is just as important! Certain machines may pose risks due to movement, sharp or hot parts. Shielding is important for this.

Our team knows exactly how best to place a machine on the booth so that it attracts attention and is presented in a safe manner.

Machines as the centerpiece at the booth

At Cialona, we understand how important it is to present your machines at the trade show booth in the best possible way. With our years of expertise in booth construction, experience and innovative take on trade show presentations, we know how to find the perfect balance between presentation, safety and interaction.

Whether you opt for a physical machine at the booth or a digital solution such as virtual reality, we make sure your trade show booth becomes a unique experience and the eye-catcher of the trade show.

Want to know more about how we can put your machines in the best possible spotlight? Then contact us, we would love to help you make your exhibition stand an impressive experience!