Van den Ban Car tires at The Tire in Cologne. The Tire is the largest international exhibition when it comes to tires, wheels and rims. So for industry players, this is the fair to showcase yourself to all the international visitors coming to this fair.
For them it was very important to stand out among all their competitors and to have an appealing booth, which also included a cozy hospitality area. Within their island booth of 190 square meters, we provided a bar with hospitality area, a place where products are displayed and a number of eye catchers and screens for content.
Island stand with corners
Earlier we said, an island stand has four open sides on which one can access the stand. This is not always true. While there are always four sides of the booth that one can see, there is not always a way to enter the booth everywhere. As in the case of Van Den Ban, a closed corner was chosen for storage, among other things. This corner was used in the exhibition stand to place the bar against with the storage as a back wall for also a screen.
The other sides of the booth are easily accessible, which also gives this island booth a very open and inviting atmosphere.
Product presentations
At Van Den Ban Autobanden, the presentation of their products is obviously number one. It is important for them to be able to show many of their products to the trade show visitor. And not just through a screen or in a brochure, but in real life. So that people can see and feel the differences.
We placed the product displays at the edge of the booth so that even trade show visitors who are not at the booth can see and touch them. By the way, this is also a way to get visitors to the booth. If someone shows interest in a product, you can invite them to the booth for a chat and so on.
The Island Stand from Publishing House
Publisher Zwijsen’s exhibition stand at the 2023 NOT education fair, was a stand no less than 195 square meters in size. One of the largest stands at this fair.
Zwijsen is a publishing company and using their new products and different learning methods, islands were created to demonstrate and explain a few things. A short demonstration, an interactive powerpoint and conversations with a specialist is what was offered at the booth. Visitors learned more about the respective spearheads in this way.
As can be clearly seen in the pictures, a large tree has been placed in the middle of the island booth of Publishing House Zwijsen. This tree forms the centerpiece of the booth and also provides recognition for the fair visitors.
