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International trade shows: here’s what’s involved in booth building across borders

Exhibiting abroad is a great opportunity to make your brand visible internationally. Whether it’s a leading trade show in Spain, Belgium, Mexico or America, an international trade show offers access to new markets, contacts and collaborations.

But where do you start when considering having a booth built for a trade show across the border?
International booth building involves more than just transportation and assembly. Differences in regulations, technical facilities, language and scheduling make each country unique, and that requires experience, preparation and a reliable booth construction partner.

The complexity of international stand construction

Whereas in the Netherlands you are used to short lines and clear regulations, other rules often apply abroad. Think of local safety standards, different fire classifications for materials or restrictions in height and suspension.
The set-up and dismantling times also differ from one trade fair organization to another: where one hall allows three days, in another you only have one day to completely set up the stand.

In addition, logistics play a major role. Transportation across borders requires careful planning, documents and, in some cases, customs formalities. Think of trade shows in the United Kingdom or Switzerland, where it is important that everything is correctly arranged in advance to avoid delays or extra costs.

International stand construction with an eye for attention

International booth building requires precision, knowledge and experience, but above all it requires attention. Attention to the brand, to the rules, and to the people who make it all happen. At Cialona, we make sure your trade show participation runs smoothly, anywhere in the world.

That way you can focus on what really matters: meeting new customers, strengthening relationships and growing your brand.

Why experience makes all the difference

An experienced booth builder in Europe like Cialona knows the local rules, speaks the right language and knows exactly how to communicate with trade show organizers.
At Cialona, we accompany brands at international trade shows from start to finish: from design and production to transport, assembly and aftercare.

Our project managers ensure that everything is right, no matter where in the world. We also arrange permits, technical applications and safety documentation, and if necessary coordinate with local partners within our international network. In this way, we can build efficiently, while maintaining the quality and appearance that clients have come to expect from us.

One brand, one look, all over the world

Whether you’re exhibiting in Paris, Frankfurt or London, your brand story needs to be recognizable everywhere.
That’s why at Cialona we work with a modular and reusable system that allows us to build stands in different configurations without changing the design. In this way, the brand experience remains consistent no matter where in the world you exhibit.

We also think sustainably: we transport as efficiently as possible, build with reusable materials and use smart solutions to reduce the carbon footprint of every trade show participation.

Are you considering international trade show participation?

Feel free to contact us for an introduction. We will be happy to tell you more about our approach, show you examples of previous international exhibitions and projects, and think with you about the ideal booth solution for your brand.