ICE

International Casino Exhibition

ICE Barcelona Where igaming and innovation come together

ICE at Fira Barcelona, or International Casino Exhibition, brings together the brightest minds and leading brands in iGaming for three days of networking, innovation and industry-defining discussions. The European epicenter for innovative technology, networking opportunities and business growth within the world of gaming, sports betting, iGaming, lotteries and casinos. The perfect trade show to put a brand in the spotlight and connect with industry professionals.

As an experienced international booth builder, Cialona helps companies get the maximum return from their participation in ICE Barcelona.

From eye-catching brand experiences and hospitality concepts to high-quality trade show booths for product demonstrations and meetings, we create trade show environments that attract visitors and spark conversations.

Stand out at the international trade show for professionals in the Gaming , Gambling and entertainment industry.

A trade show booth is more than a physical space. It’s an experience, a statement, a way to make an impact. During ICE, it’s all about technology and innovation, so a booth should not only stand out, but also connect with the brand’s story. From innovative and sustainable designs to interactive elements, the right mix ensures that visitors don’t just walk by.

ICE Barcelona is the international event for the iGaming, online casino, sportsbook, affiliate and betting industries. Every year, thousands of professionals, brands and decision-makers come together to discover new technologies, create collaborations and do business.

Full-service booth builder cialona - one party that takes care of everything for you

We are a full-service booth building company, which means we take care of the entire process. From exhibition stand design to production, on-site assembly and storage afterwards. Everything is done in-house, with a team of experienced booth construction professionals. As a result, we keep communication lines short and ensure smooth and efficient collaboration.

At Cialona, it’s all about personal attention and a unique approach. We are a family business with short lines and work with passion to create overwhelming designs that perfectly align with your brand and goals. We always take that extra step and make sure everything is done to perfection.

But your trade show booth is also in the eye of attention. Amid all the noise on the trade show floor, we arouse interest. With a strong design that is both functional and distinctive. Where brand identity, interaction and experience come together for the best results.

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Why participate in ICE Barcelona?

In a market where attention is scarce, the exhibition stand plays a crucial role in the success of trade show participation. ICE Barcelona attracts exhibitors and visitors from across the iGaming industry, including:

  • Online casinos
  • Sportsbook operators
  • Affiliate networks
  • Payment providers
  • Gaming software vendors
  • Platform Developers
  • Data and analysis tools
  • Compliance and security specialists

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Exhibition stands for the iGaming industry

Within the gaming and igaming industry, it’s all about visibility, experience and interaction. A successful trade show booth must do more than just present products.

That’s why we design trade show booths that:

  • Standing out among hundreds of competitors
  • Inviting visitors to step inside
  • Provide space for meetings and hospitality
  • Support product demonstrations
  • Lead generation
  • Reinforcing the brand story


Each booth is fully customized by Cialona ‘s designers to meet the exhibitor’s objectives.

Looking for an international booth builder for ICE Barcelona?

If you are looking for a Dutch stand-builder with extensive international experience, you have come to the right place at Cialona. We see trade show participation as a powerful marketing tool to personally present your company to a relevant audience. We make sure you stand out and that your exhibition stand attracts attention. We are also at home in other gaming related trade shows such as the IGB Live, Gamescom, SBC Summit, G2E Las Vegas and Sigma.

A well-designed trade show booth puts your company in the spotlight and invites visitors to engage in conversation. We create unique, creative, modular and sustainable booth concepts that make an impact and ensure maximum visibility at the trade show.

Participating in the ICE in Barcelona? Or any other fair in Europe or far beyond? Contact us for a free quote and find out how we can take your trade show participation to the next level!

curious what cialona can do for you?

Contact us today for a no-obligation introduction!

Frequently asked questions about stand construction ICE Barcelona

Do you want your brand to stand out during ICE Barcelona? We’d love to help you create an exhibition stand that attracts visitors, stimulates conversation and delivers results.

Are you building trade show booths at ICE Barcelona?

Yes, we take care of the whole stand construction project for you. Also in Barcelona. Did you know that we have a Cialoan hub in the center of Barcelona? This way we can move even faster!

Yes, we are very active internationally. Moreover, we handle more trade show exhibits internationally than domestically.

Yes, every trade show booth we design is tailored to your brand, target audience and goals. Everything we make is customized and completely to the customer’s specifications.