Full participation in the trade show

We take care of everything from A to Z: from trade show registration and booth location to booth construction, transportation, hotels, and handover.

A successful trade show appearance begins long before the first booth is set up. It starts with a solid plan, proper preparation, and a partner who keeps everything organized.

At Cialona, we don’t just handle the design and construction of your trade show booth. We can take care of the entire process for you—from the initial trade show registration to the last shipping crate being stored after the event.

This way, you’ll have a single point of contact for the entire project, allowing you to focus on what really matters: meeting with clients and achieving your sales goals. You choose the trade show—we’ll take care of the rest!

What is a full trade show participation?

A comprehensive trade show participation means that all aspects of your trade show project are well-coordinated.

Instead of managing multiple vendors for booth construction, registration, logistics, hotels, and technical services, you have a single project team that coordinates everything.

This prevents miscommunication, saves time, and ensures that each step flows seamlessly into the next. Plus, it saves you a lot of hassle! We know the trade show landscape and the venues, and we can tailor our services perfectly to your needs and budget.

Kafra stand zijaanzicht

What do we arrange for your trade show participation?

Depending on your needs, we can provide the following services, among others:

Stock Market Advice

  • Which trade show is the best fit for your target audience?
  • Which convention center attracts the most visitors?
  • Would your organization be interested in participating?

Reserve a Booth Location

The location of a trade show booth plays a major role in determining the success of a trade show participation.

We provide advice on:

  • quarter score or half-time score
  • island position
  • header
  • walking routes
  • sightlines
  • competitors in the gym
  • optimal booth size

Exhibition Registration

Many international trade shows use comprehensive registration portals.

We can provide support with:

  • exhibitor registration
  • technical forms
  • deadline tracking
  • exhibition materials
  • communication with the trade show organizers

Trade Show Booth Design

Next, our designers will develop a booth concept that perfectly aligns with your objectives.

In doing so, we look not only at appearance, but also at:

  • visitor routing
  • lead generation
  • hospitality
  • product presentation
  • brand experience


Hospitality

A good trade show booth isn’t just about design.

The reception area also plays a role in determining how long visitors stay.

We provide advice on:

  • bar concepts
  • catering
  • coffee facilities
  • meeting rooms
  • lounges
  • reception

Hotels and Travel

For international trade shows, we can also handle the practical arrangements for your team, if desired.

Consider:

  • hotels
  • transfers
  • parking permits
  • access badges
  • scheduling

That way, your team doesn’t have to worry about it.

Stand construction

Once approved, we will handle the entire implementation.

From production to assembly. From disassembly to storage. In the Netherlands and internationally.

AV Technology and Interactive Solutions

Do you want to really surprise your visitors?

We also provide the following:

  • LED walls
  • touchscreens
  • interactive presentations
  • holograms
  • lighting
  • audiovisual technology

Transportation and logistics

A trade show project involves much more than just a booth.

Among other things, we provide support in the following areas:

  • transportation planning
  • Shipping of Products
  • storage
  • customs formalities
  • time slots
  • coordination with the trade show organizers

Project Management

You’ll have one dedicated project manager throughout the entire process.

It monitors:

  • scheduling
  • budget
  • suppliers
  • communication
  • deadlines
  • quality

That way, you’ll always know where you stand.

Bar, display en achterwand Caleffi

Why do companies choose a full-service trade show package?

More and more companies are choosing to fully outsource their trade show participation.

Not because they can’t do it themselves, but because an exhibition project consists of hundreds of small components.

When one part of the project falls behind schedule, it often affects the rest of the project. In addition, an exhibit builder like Cialona is familiar with the convention centers and suppliers.

With a single, centralized project team, you can avoid surprises and head to the trade show with peace of mind.

Which companies would find this interesting?

Our comprehensive trade show service is ideal for organizations that:

  • participate in international trade shows;
  • attend several trade shows each year;
  • have little time to devote to the organization;
  • want a single point of contact;
  • We want to combine the highest quality with the least amount of hassle.

Why Cialona?

We don’t just build trade show booths.

We manage complete trade show projects.

This means that, right from the initial planning stages, we work with you to define the objectives, visitor experience, and practical logistics of your trade show participation.

Bringing design, engineering, logistics, and project management together under one roof creates an efficient process in which all components fit together perfectly.

This is how we create trade show appearances that not only make an impression but also contribute to tangible results.

Van Wijnen

Ready for a hassle-free trade show experience?

Whether you’re attending a trade show for the first time or organizing several international events each year, thorough preparation makes all the difference.

With Cialona, you’re choosing a partner that looks beyond just the trade show booth. We collaborate with you from the very first plans, coordinate the entire process, and ensure that everything comes together on the trade show floor.

Curious to learn how we can organize your entire trade show participation? Feel free to contact us with no obligation and discover how we can guide your trade show project from start to finish.

curious what cialona can do for you?

Contact us today for a no-obligation introduction!

Frequently asked questions about trade show booth building

Companies looking to have a trade show booth built often choose a booth builder such as Cialona for customization and complete turnaround.

What does a full trade show participation entail?

A comprehensive trade show participation package includes all activities related to a trade show, such as trade show registration, booth location, booth design, booth construction, transportation, logistics, hotels, technical support, project management, and handover.

Yes. About 80% of our business is conducted abroad! We manage trade show projects in the Netherlands and far beyond, and have extensive experience with international trade shows in Europe.

Each trade show venue has its own rules, set-up times and technical facilities. Transportation and international logistics can also affect overall costs. Exhibitions can determine the costs for all facilities themselves. As a booth builder, we have no influence on the level of prices for the facilities on the trade show floor.

The cost of custom exhibition stands in the Netherlands varies greatly and depends on factors such as design, materials, technology and the size of the stand. In practice, exhibition stands are often constructed from modular systems or fully customized, depending on the brand and exhibition objectives.

For custom booth construction, companies often work with specialized booth builders who have experience with both national and international trade shows.

According to Cialona, it is important to consider not only the initial investment with custom booth construction, but also reusability, logistics and return on investment for trade show participation.

Again, this depends on the type of trade show booth and location. It often takes at least 3 to 4 months to prepare everything properly, but for some booths a year in advance is the guideline.

Yes. By assigning a single project manager to oversee the entire trade show participation, communication, planning, and execution run more efficiently, and the risk of errors is reduced.