Why More and More Companies Are Outsourcing Their Trade Show Participation
At first glance, participating in a trade show seems straightforward. You reserve a booth, have a booth designed, and make sure your team is there. In practice, however, a trade […]
Corner Booth or Aisle Booth: Inspiration and the Best Layout for Your Trade Show Booth
When you book a trade show booth, you’re often given the choice between an end booth, an island booth, a corner booth, or an in-row booth. Many exhibitors focus primarily […]
Why do igaming companies need a different stock market strategy?
And why a standard trade show booth is often not enough Walk across any trade fair for the manufacturing industry, logistics or engineering and you see mainly products taking center […]
E-world energy & water in Essen: three unique exhibition stands
The E-world energy & water in Essen is the leading trade fair for the international energy sector. Every year, energy companies, traders, service providers and innovators come together here to […]
ISE 2026 Barcelona: innovation and impact on the show floor
The Integrated Systems Europe (ISE) in Barcelona is the international trade fair for audiovisual technology, integration and digital signage. Every year, the fair attracts thousands of professionals from all over […]
Trade show booth ideas: 7 creative ways to stand out at the trade show
Are you looking for trade show booth ideas that really stand out? At a trade show, you only have a few seconds to catch the attention of visitors. A well […]
11 unique exhibition stands at VSK 2026: together accounting for more than 1,000 m²
For years, the VSK has been the meeting place for professionals in the installation industry. Also this year, stand construction plays a major role in how brands present themselves at […]
Trade shows 2027: the trade shows and trade show trends of 2027
The exhibition calendar for 2027 is beginning to take shape. For many companies, this is the time to look ahead and make strategic choices. Trade shows 2027 offer plenty of […]
What does a trade show booth cost? And where is the difference in price?
One of the first questions many companies ask when planning a trade show appearance: what does a trade show booth actually cost? A logical question, but not one with a […]
International trade shows: here’s what’s involved in booth building across borders
Exhibiting abroad is a great opportunity to make your brand visible internationally. Whether it’s a leading trade show in Spain, Belgium, Mexico or America, an international trade show offers access […]
Why hospitality in a trade show booth makes all the difference
Hospitality in a trade show booth has long since ceased to be a luxury. In a busy exhibition environment, where visitors are constantly exposed to stimuli, hospitality makes the difference […]
Promostreamer Caleffi as an extension of the trade show experience
For years, we at Cialona have handled Caleffi’s trade show exhibits. From booth design to realization: each time with one goal in mind: a consistent, recognizable brand experience with maximum […]