Social media has become indispensable in our world. So how unfortunate would it be if you don’t take advantage of it throughout your trade show participation process?
No doubt most people are already very knowledgeable when it comes to using social media but have you thought about these tips?
- Start following the social media channels of the trade show you are going to participate in. This way you stay up to date and don’t miss anything that is current regarding the fair and may be of interest to you and your team.
- Give away sneak previews (such as through a visual) of your booth and (possibly new) products. Trigger potential visitors to come visit your booth.
- During the trade show, ask a (enthusiastic?) visitor to your booth if you can video interview him/her about his/her experience of your booth. And don’t forget to ask if you can put this short video online afterwards!
- Location during the trade show, post photos of your busy booth on your own social media channels; show yourself! Pictures still say so much more than text.
