Vecom Groep / Surface Campus 2018 / ’s-Hertogenbosch

Vecom develops, produces and sells chemical cleaning products and can look back on 60 years’ experience in maintenance and cleaning.

The briefing for the design of the stand was clear: to show the power of our products by creating a “before” and “after” situation. One half of the stand, the “before” situation, emanates warmth, enhanced by the effect of a rusted metal pipe running through the hospitality section of the stand. The “after” situation shows a clean metal pipe in the no-nonsense, business part of the stand where (prospective) customers are provided with information on new products and services. This attractive combination of hospitality and product experience creates a unique and successful stand.