The booth concepts for McDonald’s, Silver Cross, The Police and Hellmann’s were all unique, each with a specific purpose and look, resulting in their own concept and design. A common factor was the integration of elements from the game world. It is, after all, a game fair, and the booths should match the interests of the target audience present.
Silver Cross
Thus, the focus at the booth of Zilveren Kruis was on protecting your most precious skin. One in five Dutch people get skin cancer, and the more often you get sunburned, the greater the chance. The booth was a shieldbar, where visitors could strengthen their shield by applying sunscreen to protect their skin.
The Police
A totally different focus than at The Police, where the message was Give a Nod to the Mod. With this, they call attention and appreciation to the important work of moderators. Like the police, moderators keep their community safe, and that deserves more appreciation.
McDonald’s
McDonalds was at TwitchCon with a one-of-a-kind booth that revolved around Easter Eggs in games. They are, in fact, the first Easter Eggs in gaming history, all the way back in 1973. An Easter Egg is a hidden message or joke in a game. Visitors to the booth were able to rediscover this Easter egg in spectacular fashion.
Hellmann’s
And finally, the state of Hellmann’s, where gamers had to show off their Fortnite skills in a true May over seâ. Participants here could be the first to experience Hellmann’s new Fortnite island. A veritable Eat Em Up, where you have to wolf down as much food as possible, with a big scoop of Hellmann’s, of course.
