TwitchCon
TwitchCon is the event for anyone who is a fan of livestreaming and video games. This event is organized twice a year by Twitch, the largest and best-known streaming platform in the world.
Cialona Expo, in collaboration with The Invaders, realized four cool exhibition stands here for: McDonalds, Silver Cross, The Police and Hellmann’s.
Since the first TwitchCon edition, the event has become the place-to-be for popular streamers as well as all their fans and other enthusiastic gamers, attracting more and more visitors every year.
TwitchCon in Rotterdam Ahoy
The 2024 edition of TwitchCon took place in Ahoy, the event venue in Rotterdam. And the cool thing is, Twitch’s CEO has announced that it will be held in Rotterdam again in the coming years!
Rotterdam is an attractive city for international leading fairs and conferences and especially when it comes to the gaming scene. They say themselves, “Rotterdam Serious About Gaming”.
The four booth concepts
The booth concepts for McDonald’s, Silver Cross, The Police and Hellmann’s were all unique, each with a specific purpose and look, resulting in their own concept and design. A common factor was the integration of elements from the game world. It is, after all, a game fair, and the booths should match the interests of the target audience present.
Zilveren Kruis
For example, the focus at the Zilveren Kruis booth was on protecting your “most valuable skin.” One in five Dutch people will get skin cancer, and the more often you burn, the greater the chance. The booth was a shieldbar, where visitors could fortify their shield by applying sunscreen to protect their skin.
The Police
A totally different focus from The Police, where the message was “Give a Nod to the Mod.” With this, they are calling attention and appreciation to the important work of moderators. Like the police, moderators keep their community safe, and that deserves more credit.
McDonalds
McDonalds was at TwitchCon with a one-of-a-kind booth that revolved around Easter Eggs in games. They are, in fact, the first Easter Eggs in gaming history, all the way back in 1973. An Easter Egg is a hidden message or joke in a game. Visitors to the booth were able to rediscover this Easter egg in spectacular fashion.
Hellmann’s
And finally, Hellmann’s booth, where gamers had to show off their Fortnite skills in a true “Mayoverse. Participants here could be the first to experience Hellmann’s’ new Fortnite island. A real Eat ‘Em Up, where you have to eat as much food as possible, of course with a big scoop of Hellmann’s.
Also stand out during TwitchCon?
TwitchCon offers exhibitors a unique opportunity to be visible to a large portion of their target audience and to be in direct contact with them. Everyone interested in the platform Twitch is here, from seasoned streamers, content creators or just fans of the platform and games.
Experience the next edition of TwitchCon with an eye-catching booth that will not escape any visitor!
A professional booth building team, like the one at Cialona Expo, is experienced in converting your vision and goals into a suitable booth concept like the ones used by McDonalds, Zilveren Kruis, The Police and Hellmann’s. We know better than anyone what it takes to stand out on the trade show floor.
