Stand Sigma

The meeting place for the latest games, tech and trends

SiGMA is among the largest and most influential events within the iGaming, betting, affiliate and gaming industries. Every year, thousands of professionals, operators, affiliates, game providers, payment providers and technology companies come together to build new relationships, discover innovations and do business.

What is SiGMA?

SiGMA is one of the largest international trade show organizations within the iGaming, betting, affiliate, fintech and blockchain industries. With events in Europe, Asia, the Middle East, Africa and the Americas, SiGMA brings together thousands of professionals, operators, affiliates, game providers, payment processors and technology companies each year.

Due to its international appeal and strong growth, SiGMA has become one of the most important meeting places for companies operating within the global gaming industry.

Why exhibit at a SiGMA fair?

A SiGMA trade show provides access to an international audience of decision makers, partners, investors and potential customers. For many gaming companies, the various SiGMA events are an important part of their commercial and international growth strategy.

The benefits of exhibiting at SiGMA:

  • Direct contact with decision makers
  • Increase brand awareness
  • Launching new products
  • Building international relationships
  • Generating quality leads
  • Strengthen market position within the gaming sector

Precisely because so many companies are present, an eye-catching trade show booth is essential to attract visitors and start conversations.

Full-service booth builder cialona - one party that takes care of everything for you

We are a full-service booth building company, which means we take care of the entire process. From exhibition stand design to production, on-site assembly and storage afterwards. Everything is done in-house, with a team of experienced booth construction professionals. As a result, we keep communication lines short and ensure smooth and efficient collaboration.

At Cialona, it’s all about personal attention and a unique approach. We are a family business with short lines and work with passion to create overwhelming designs that perfectly align with your brand and goals. We always take that extra step and make sure everything is done to perfection.

But your trade show booth is also in the eye of attention. Amid all the noise on the trade show floor, we arouse interest. With a strong design that is both functional and distinctive. Where brand identity, interaction and experience come together for the best results.

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Stand out at SiGMA with a strong exhibition stand

Gaming trade shows are among the most competitive events in the world. Visitors are constantly exposed to big brands, impressive LED screens, interactive activations and hospitality concepts.

Interaction and experience are important at any trade show, but at a gaming trade show they are essential. The more dynamic and immersive the experience, the longer visitors will stay at the booth and the stronger the impact.

A successful SiGMA trade show booth therefore combines:

  • Eye-catching booth design
  • Interactive brand experience
  • Hospitality and meeting spaces
  • LED walls and digital content
  • Premium look
  • Smart routing and visitor flow


A well-designed booth ensures that visitors not only stop, but stay.

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The future of gaming trade shows

Gaming has long gone from being just a hobby to an industry with a huge impact and billions in revenue. With the meteoric pace of developments in technology and real-life gaming experiences, gaming trade shows continue to expand and grow.

These events are not only a place for gaming, but also for learning, networking and inspiration. Gaming trade shows are a powerful platform for companies and brands looking to conquer the gaming world.

Why do gaming companies choose Cialona?

With more than 70 years of experience in international booth building, we help brands stand out at the world’s largest gaming trade shows.

From concept development and design to production, transportation and realization, we take care of the entire process so you can focus on what really matters during a trade show: building relationships and doing business.

Stand construction for all SiGMA events worldwide

Cialona supports companies in their participation in various SiGMA events worldwide, including:

SiGMA Europe

The largest event within the SiGMA portfolio with thousands of exhibitors and visitors from the international gaming industry.

SiGMA Asia

An important platform for companies operating within the fast-growing Asian gaming market.

SiGMA Americas

The meeting place for operators, affiliates and suppliers operating in North and South America.

SiGMA Africa

A growing event focused on the rapidly developing gaming market in Africa.

SiGMA Eurasia & Middle East

For companies seeking to pursue opportunities within Middle Eastern and Eurasian markets.

Reach a large live audience with an eye-catching trade show booth

Trade show participation is a powerful marketing tool to personally present your company to a relevant audience. We make sure you stand out and that your trade show booth attracts attention.

A well-designed trade show booth puts your company in the spotlight and invites visitors to engage in conversation. We create unique, creative, modular and sustainable booth concepts that make an impact and ensure maximum visibility at the trade show.

Want a booth that not only stands out, but also puts your brand on the map at a gaming trade show soon? Contact us and find out what Cialona can do for your trade show participation! Or request a no-obligation quote right away.

Do you have an upcoming trade show participation in England, another location in Europe or far beyond? Contact us for a free quote and find out how we can take your trade show participation to the next level!

curious what cialona can do for you?

Contact us today for a no-obligation introduction!

Frequently asked questions about booth construction at SiGMA

Want your brand to stand out at gaming trade shows? We can help you create a trade show booth that attracts visitors, stimulates conversation and gets results.

What is SiGMA?

SiGMA is an international exhibition organization that organizes events for the iGaming, betting, affiliate, fintech and blockchain industries.

SiGMA organizes events in Europe, Asia, Africa, the Middle East and the Americas.

Among the best-known gaming trade shows are ICE Barcelona, SBC Summit, SiGMA (including SiGMA Europe), iGB Live, G2E Las Vegas. Every year these fairs attract thousands of visitors from the gaming and iGaming industry.

Gaming trade shows are highly competitive. An eye-catching trade show booth helps companies attract more visitors, increase brand awareness and generate more leads.

Yes, we are very active internationally. Moreover, we handle more trade show exhibits internationally than domestically.

Yes, every trade show booth we design is tailored to your brand, target audience and goals. Everything we create is customized and completely to your specifications.

Costs depend on the trade show, booth size, location and desired booth concept. In addition to booth rental, stand construction, transportation, marketing and hospitality must be considered.

Learn more about what a trade show booth costs here.

Interactive demonstrations, hospitality, eye-catching booth design, LED screens and live entertainment are effective ways to attract visitors and keep them at the booth longer.

At gaming fairs, exhibitors include (online) casinos, sportsbooks, game providers, affiliates, payment processors, software developers and gaming technology companies.