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SOPREMA at the Construction Fair

SOPREMA at the Bouwbeurs 2025 in Jaarbeurs Utrecht with a booth that presented their innovative insulation solutions and sustainable materials in a playful but effective way. The challenge was to actively engage visitors in the future of roof insulation. They also wanted to make an innovative translation of their somewhat smaller stand at the Daken & Zaken fair in Expo Houten, which had previously been well received.

With interactive technologies such as VR and AR, as well as thanks to many live product presentations, fair visitors were able to experience in a unique way how SOPREMA is building the future. The use of different materials and a dynamic design with many height differences made the booth not only visually appealing, but also informative and inspiring.

About SOPREMA

SOPREMA is a leading specialist in waterproofing, insulation and sustainable building materials. SOPREMA’S products are used in various applications, such as bitumen and plastic roofing on different types of roofs, and play a crucial role in building sustainable structures.

With innovative solutions, they offer high quality thermal and circular building materials.
SOPREMA has a long history and expertise in developing high quality products that are both inspiring and challenging for customers, which fits perfectly with the concept of “building for life.

Integrating VR and AR into the booth

Within SOPREMA’s booth at the Construction Show, it was evident how the proper integration of VR and AR technologies can add real value in building innovative and sustainable structures.

SOPREMA, a brand that stands for innovation and quality in the construction industry, chose to use these technologies to bring their products and services to life in a way that perfectly aligned with their brand identity and goals.

The combination of technology, playfulness and sustainability allowed SOPREMA to convincingly present their innovative vision to the target audience at the Construction Fair.

The result

The BouwBeurs 2025 in Jaarbeurs Utrecht is the place to show and discover the latest trends and innovations in the construction industry. From sustainable building materials to advanced technologies, you will get a glimpse into the future of construction at this fair. Don’t miss this opportunity to brush up on your knowledge and get inspiration for your own projects.

A booth that not only stood out for its unusual composition, but also really took visitors into the future of roof insulation. Where roofs used to be “” just roofs,“” they have long since ceased to be so. Green roofs, parking roofs, even entire soccer fields can be found on roofs. Technologies and materials were used to create a booth that was both versatile and durable, with applications of bitumen and plastic to various types of roofs.

Every technological element was seamlessly integrated into the booth design, keeping the look and feel of the booth consistent and making visitors feel fully immersed in the world of SOPREMA. The result was a booth that not only impressed, but was remembered as a unique experience that highlighted SOPREMA’S commitment to innovation and customer focus.

Visitors left the booth not only inspired, but also with a better understanding of the possibilities and applications SOPREMA has to offer. This is proof that the combination of smart technology and a well thought-out concept always leads to an unforgettable overall experience.