Exhibit Design for the SBC Summit

The Largest Platform in iGaming

Looking for an exhibition booth for the SBC Summit? Discover how Cialona designs and builds international gaming and iGaming booths.

SBC Summit: Stand Out on the Biggest Stage in iGaming

SiGMA is one of the largest international trade show organizations within the iGaming, betting, affiliate, fintech and blockchain industries. With events in Europe, Asia, the Middle East, Africa and the Americas, SiGMA brings together thousands of professionals, operators, affiliates, game providers, payment processors and technology companies each year.

Due to its international appeal and strong growth, SiGMA has become one of the most important meeting places for companies operating within the global gaming industry.

What is the SBC Summit?

The SBC Summit is an international trade show and conference for companies active in:

  • Online casinos
  • Sports Betting
  • iGaming software
  • Affiliates
  • Payment Solutions
  • AI & Technology
  • Compliance
  • Marketing
  • CRM & Player Engagement
  • Esports
  • Blockchain

Due to the sector’s rapid growth, the various SBC events have become meeting places where business relationships are formed and major deals are closed.

As a result, more and more international brands are investing in high-quality booth design that matches the premium nature of the trade show.

Full-service booth builder cialona - one party that takes care of everything for you

We are a full-service booth building company, which means we take care of the entire process. From exhibition stand design to production, on-site assembly and storage afterwards. Everything is done in-house, with a team of experienced booth construction professionals. As a result, we keep communication lines short and ensure smooth and efficient collaboration.

At Cialona, it’s all about personal attention and a unique approach. We are a family business with short lines and work with passion to create overwhelming designs that perfectly align with your brand and goals. We always take that extra step and make sure everything is done to perfection.

But your trade show booth is also in the eye of attention. Amid all the noise on the trade show floor, we arouse interest. With a strong design that is both functional and distinctive. Where brand identity, interaction and experience come together for the best results.

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Stand Out at SBC with a Strong Booth

Gaming trade shows are among the most competitive events in the world. Visitors are constantly exposed to big brands, impressive LED screens, interactive activations and hospitality concepts.

Interaction and experience are important at any trade show, but at a gaming trade show they are essential. The more dynamic and immersive the experience, the longer visitors will stay at the booth and the stronger the impact.

A successful SiGMA trade show booth therefore combines:

  • Eye-catching booth design
  • Interactive brand experience
  • Hospitality and meeting spaces
  • LED walls and digital content
  • Premium look
  • Smart routing and visitor flow


A well-designed booth ensures that visitors not only stop, but stay.

SBC Events Worldwide

SBC organizes several international events around the world. Some well-known summits include:

  • SBC Summit
  • SBC Summit Americas
  • SBC Summit Latin America
  • SBC Summit Rio
  • SBC Summit Malta
  • SBC Summit Tbilisi
  • SBC Summit Barcelona
  • SBC Summit Lisbon


Depending on the year, locations may change or new events may be added. For example, there will be an SBC Summit at Rai Amsterdam in 2027.

Cialona builds trade show booths at virtually all major European exhibition venues and supports exhibitors worldwide.

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The future of gaming trade shows

Gaming has long gone from being just a hobby to an industry with a huge impact and billions in revenue. With the meteoric pace of developments in technology and real-life gaming experiences, gaming trade shows continue to expand and grow.

These events are not only a place for gaming, but also for learning, networking and inspiration. Gaming trade shows are a powerful platform for companies and brands looking to conquer the gaming world.

Why do gaming companies choose Cialona?

With more than 70 years of experience in international booth building, we help brands stand out at the world’s largest gaming trade shows.

From concept development and design to production, transportation and realization, we take care of the entire process so you can focus on what really matters during a trade show: building relationships and doing business.

Why is the SBC Summit so important?

In the gaming world, attention is the most important currency.

Every exhibitor tries to:

  • to attract new customers;
  • to meet with existing contacts;
  • to speak with investors;
  • to build international partnerships;
  • launch new products.


As a result, hundreds of brands are literally competing for the same attention.

A standard booth hardly stands out anymore, so it’s advisable to enter the exhibition floor with a cool booth design.

Exhibit Booth Design for the SBC Summit

Cialona develops trade show booths specifically designed for international gaming and technology companies.

We handle the entire process:

  • concept development;
  • 3D design;
  • engineering;
  • production;
  • transport;
  • structure;
  • finishing;
  • project management;
  • storage for reuse.

This means you’ll have a single point of contact throughout the entire project.

The iGaming sector places high demands on visual appeal. Brands want to come across as innovative, reliable, and premium. Cialona has experience with booth design in the gaming and technology industries.

That’s why we design booths that include space for, among other things:

  • large LED walls;
  • product demos;
  • hospitality bars;
  • meeting rooms;
  • VIP lounges;
  • live stream setups;
  • presentation theaters;
  • interactive touchscreens.


Of course, every trade show booth is fully tailored to your brand identity and objectives.

Reach a large live audience with an eye-catching trade show booth

Trade show participation is a powerful marketing tool to personally present your company to a relevant audience. We make sure you stand out and that your trade show booth attracts attention.

A well-designed trade show booth puts your company in the spotlight and invites visitors to engage in conversation. We create unique, creative, modular and sustainable booth concepts that make an impact and ensure maximum visibility at the trade show.

Want a booth that not only stands out, but also puts your brand on the map at a gaming trade show soon? Contact us and find out what Cialona can do for your trade show participation! Or request a no-obligation quote right away.

Do you have an upcoming trade show participation in England, another location in Europe or far beyond? Contact us for a free quote and find out how we can take your trade show participation to the next level!

curious what cialona can do for you?

Contact us today for a no-obligation introduction!

Frequently Asked Questions About Booth Construction at the SBC Summit

Want your brand to stand out at gaming trade shows? We can help you create a trade show booth that attracts visitors, stimulates conversation and gets results.

What is the SBC Summit?

These include, among others, operators, online casinos, sportsbook providers, software developers, payment providers, affiliates, marketing companies, AI platforms, and technology companies.

SiGMA organizes events in Europe, Asia, Africa, the Middle East and the Americas.

Among the best-known gaming trade shows are ICE Barcelona, SBC Summit, SiGMA (including SiGMA Europe), iGB Live, G2E Las Vegas. Every year these fairs attract thousands of visitors from the gaming and iGaming industry.

Gaming trade shows are highly competitive. An eye-catching trade show booth helps companies attract more visitors, increase brand awareness and generate more leads.

Yes, we are very active internationally. Moreover, we handle more trade show exhibits internationally than domestically.

Yes, every trade show booth we design is tailored to your brand, target audience and goals. Everything we create is customized and completely to your specifications.

Costs depend on the trade show, booth size, location and desired booth concept. In addition to booth rental, stand construction, transportation, marketing and hospitality must be considered.

Learn more about what a trade show booth costs here.

Interactive demonstrations, hospitality, eye-catching booth design, LED screens and live entertainment are effective ways to attract visitors and keep them at the booth longer.

At gaming fairs, exhibitors include (online) casinos, sportsbooks, game providers, affiliates, payment processors, software developers and gaming technology companies.