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Özgazi Dairy Foods

Event

Anuga

Location

Cologne

Surface

33 m2

For cheese maker özgazi, we as Cialona realized an exhibition stand in which hospitality,experience and brand identity come together perfectly. The Anuga trade fair in Cologne is the largest and leading food trade fair in the world. Every two years thousands of exhibitors and visitors gather here from more than a hundred countries to discover the latest trends, innovations and products in the food industry.

The booth was designed with the conceptual idea of creating a place where the brand can engage with customers in an accessible and atmospheric way. To this end, several relaxing seating areas were naturally integrated, allowing for personal contact and tasting moments at any time.

Round shapes as the basis

The stand design naturally fits seamlessly with özgazi’s corporate identity, with the recognizable round shapes creating a natural flow through the space. Visitors are as it were sucked into the booth. A well thought-out way to hold attention and stimulate interaction. By using complementary colors, the booth has become a total experience with a positive look and vibe.

In addition, Cialona has made a conscious decision to adopt sustainable practices throughout the process. For example, we also consider our carbon footprint during transportation and set-up. Our team travels electrically to exhibition sites whenever possible, and we plan transportation as efficiently as possible to minimize fuel consumption. We combine creativity, efficiency and sustainability, three core values that contribute to a strong, forward-looking trade show experience, in this case for Ozgazi.

The result

Tasting corner & ledwall

At the front of the innovative tasting corner, subtle Dutch hues and tulip decorations bring a warm, local atmosphere that immediately appeals to visitors. The pillars have been carefully arranged to present the various Ozgazi cheeses in a stylish and uncluttered manner, giving the products a modern, fresh look and clearly a full spotlight.

On the right side of the booth is an imposing LED wall that immediately attracts attention. On it, an immersive video is shown about the cheese-making process, from fresh milk to the final product.

Thanks to its thoughtful position, the video is easily visible from different angles of the booth, forming a central visual element that adds movement and experience. From a conceptual point of view, a refrigerator has also been integrated into the same wall, in which Ozgazi’s various products are presented in an attractive way. This allows visitors to view and experience the cheeses up close, while at the same time the LED wall tells the story behind them.