Generation upon Generation: The Future of Stand Construction in Helmond

Cialona: a family business on the move

Cialona is all about unique and unforgettable trade show experiences. For decades, we have been a household name in the stand-building world, both nationally and internationally. With our full-service approach, we ensure that brands present themselves in the most creative and professional manner.

The next few years are marked by a special transition: the transfer of the family business from father to son. This move not only marks a new generation at the helm, but also emphasizes the continued focus on innovation, quality and attention.

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A familiar face with a renewed look

Under the leadership of Tjeerd van de Kimmenade, Cialona has developed into a leading player in international stand construction. With our 70th anniversary in 2027 in sight, he is handing over the baton to his son Sebastiaan, who has played an important role in the company for many years as operations director.

This transition also marks a new phase for Cialona, with the new branding and payoff “eye for attention” taking center stage. It emphasizes our personal approach, focused on a total experience for all customers where every detail counts.

The re branding is a logical step to better present our unique approach. We want to stand out as an international stand builder with an image that reflects our creativity and personal approach.

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Innovation and sustainability as drivers

At Cialona, we are guided by creativity, innovation and sustainability. We design and build stands that attract and hold attention, with surprising elements and interaction. To achieve this, we work with the latest techniques and the most sustainable materials.

We keep the entire process in-house: from design to production, realization and storage. Our goal? To surprise customers with eye-catchers of trade show stands, with which they can best convey their brand story at the trade show.

Commitment to personal attention

As a family business, we believe in the power of personal attention. With short lines of communication, a close team spirit and strong relationships, we ensure successful collaborations. Our clients feel heard and rely on us to establish their brand in the most effective way.

Eyes on the future

Cialona’s future is all about growth, innovation and continued personal attention. With creative, sustainable concepts, we continue to develop impressive stands that make an impact. Sebastian represents the new generation and is determined to further strengthen and expand our position as a market leader.

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