This step comes a little later in the process and deals with organizing a team responsible for manning the booth during the exhibition days.
Consider the goals of the trade show participation and what expertise and professionals are appropriate for this. The booth crew can then be scheduled and tasks assigned. Don’t forget to brief the booth crew properly so that they tackle talks and demonstrations well prepared.
6. Communication Tools
Preparing effective communication tools to enhance the visitor experience and draw attention to your booth. Think of communication tools outside the booth itself, so for example, leaflets, samples and samples, gadgets, promotional tools or other visitor attractions.
And in addition to all the communication tools at the booth, it’s just as important to have communication in order online. Create content for email marketing, social media, website and possibly press releases. By actively promoting your participation to your target audience, you encourage them to visit the trade show and booth.
Good preparation, is half the battle
In an increasingly competitive world of trade shows and events, good trade show preparation is essential. By carefully following all the steps, you can ensure that the booth stands out and leaves a lasting impression with the target audience.
Whether you are participating in a trade show, conference or other event, a well-prepared trade show booth can make the difference between attracting new customers or going unnoticed.
With a well put together project team, an experienced booth builder by your side, and effective off and online communication tools in hand, you’ll be well on your way to a successful trade show participation.
Contact us for successful trade show participation