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The Seafood Expo Global in Barcelona is the world’s largest trade show for the seafood industry. Every year, this three-day event attracts tens of thousands of industry professionals from more than 150 countries. For companies like the Salmonhuys Group, this is the time to present themselves to an international audience of buyers, traders and other peers.
With a booth of nearly 200 square meters, Zalmhuys Group was a standout on the exhibition floor. And that was no coincidence. The company unites no less than five strong brands under one roof: Het Urker Zalmhuys, Affish, Affish Fresh, Ocean Fish and Annova Seafood. Each with its own specialization, together good for a wide and qualitative range in fish and seafood. The fair offered them the perfect stage to bring all these brands together in one powerful brand experience, and we made that happen for them! Salmonhuys Group’s booth was a real eye-catcher there in Barcelona!
During the exhibition days, Salmonhuys Group’s booth attracted many visitors. The strong brand presentation, welcoming and open appearance, together with strategically chosen eye-catchers made the stand a central meeting place on the exhibition floor. Professionals from all over the world visited the booth to learn about the products and the story behind Zalmhuys Group.
The booth was not only strong in terms of content, but also a real eye-catcher visually. We incorporated various tangible maritime elements, such as real ship ropes that functioned in a stylish way as partitions within the design. This created an authentic and recognizable atmosphere that perfectly matched the world of fishing and marine products.
In the hospitality area of the booth, the atmospheric chandeliers attracted a lot of attention. For Klaas-Hessel, General Manager of Zalmhuys Group, these were even the stand’s eye-catchers. “The chandeliers completed the picture,” he announced. And that is exactly what we wanted to achieve together: a place where brand, atmosphere and functionality come together seamlessly.
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