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At this year’s international fair Sibos in Frankfurt, the theme was all about innovation within the financial world. Big names in banking, fintech and technology came together here to discuss the future of financial services.
One of the most eye-catching participants was IBM, which was present with a powerful message: artificial intelligence (AI) is going to change every aspect of banking.
IBM focused on three key themes within the financial industry during Sibos: growth, efficiency and risk management. AI, hybrid cloud and data play a central role in this.
The booth concept that brought this IBM vision to life was designed by IBM along with our collaboration partner George P. Johnson.
Cialona took care of the entire production, project management and realization of the stand in Frankfurt. The result: an impressive presentation combining technology, experience and human contact. The booth provided space for substantive sessions, one-on-one conversations and live demonstrations of IBM’s solutions. Large screens and interactive demo walls made complex technology tangible, while warm materials and thoughtful lighting provided an open and accessible atmosphere.
With its booth at Sibos, IBM managed not only to inspire visitors, but also to convey a strong message: the financial sector is on the eve of a transformation in which AI, data and quantum computing will play a defining role.
Cialona is proud to have worked with George P. Johnson and IBM on this international presentation: a powerful example of how technology, design and strategy come together in one compelling brand experience.
During the next edition of the Sibos, will you also be in the spotlight on the exhibition floor? Contact us today for a no-obligation introduction!
