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Fuwa operates worldwide as a manufacturer of components and systems for transport and logistics.
Their products, including container components, axles and suspension systems, are used around the world in trailers, trucks and intermodal applications.
As a regular exhibitor at Intermodal, Fuwa shows every edition that the brand continues to innovate, both in technology and presentation.
For the edition of Intermodal 2025 in Barcelona, the focus was on innovation.
Fuwa wanted to stand out more emphatically on the show floor, with a booth that not only showcases more products, but also demonstrates the size and diversity of the brand.
Therefore, we developed a concept in which visitors literally walk through the world of Fuwa. The 168-square-meter exhibition stand is designed so that product groups and categories are clearly presented throughout the stand.
Large visuals and integrated screens show videos and product information, giving visitors a complete picture of Fuwa’s wide range.
The recognizable containers play the main role in this, surrounded by freely presented products that visitors can touch and experience up close.
At every trade show, we seek the balance between recognizability and innovation: a design that stays true to Fuwa’s brand identity, but has an innovative look each time that surprises and appeals to visitors again.
For Intermodal 2025, this resulted in a booth that perfectly combines experience, product presentation and design: a powerful translation of Fuwa’s international brand story.
Every trade show is an opportunity to showcase something new. Together, let’s bring your next booth to life!
Two meeting rooms are located on one side, providing a quieter zone on the busy exhibition side. The hospitality area has an open design; it is a warm, inviting place where business associates can be received
