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Working with Hamilton Bright, we got to work on not one, but two pop-up stores for Druggist Etos to introduce a new brand of theirs.
It has become a striking concept and as they wrote at &C as a beauty lover you feel like a “kid in a candy store” here. The store was first on display for two weeks at Rotterdam Central Station and then for two weeks at Utrecht Central Station and was very popular.
A pop-up store is a temporary store that is only open for a limited period of time. What makes a pop-up store or pop-up shop unique is its ability to respond quickly to trends, seasons and special events. This allows brands to explore their markets, strengthen them and connect directly with their target audience.
Such a store can have different purposes and compositions, but it is very similar to a trade show booth. For example, it is only there for a certain period of time and often has the purpose of being in contact with the target audience.
The limited duration of a pop-up store, including through additional marketing, creates a sense of urgency and exclusivity, which can contribute to increased interest and visitor numbers.
Pop-up stores offer a unique way to be in live contact with the target audience, and the same is true of trade show booths.
Do you have a fun project coming up soon? We will bring your vision to life!
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